OUR MISSION

A Cup of Ocha Infuses Wellbeing into Your Life.

We introduce  a Japanese “ocha” lifestyle to the world by cultivating high-quality, organically grown green teas called ocha from farmers in Shizuoka Prefecture, Japan.

Ocha was originally used as medicine and is rooted in Japanese culture, society, and spirituality. With ocha’s scientifically proven health and beauty benefits combined with the traditional wisdom of the region where ocha is grown, we present to you a new mode (style) of life and new mode (state) of mind. 

This is all to foster a healthier you—inside and out—and make your time with loved ones happier in a sincere, wholesome, and sustainable way. 

OUR VALUES

What Matters to Us Most

  • Pursue Authenticity

  • Boost WellBeing

  • Foster Interconnectedness

  • Bring Joy

We use only high-quality USDA certified organic green tea that is sustainably grown by local farmers in Shizuoka and other parts of Japan. Our approach to introducing the ocha lifestyle is based on sincere practicality, authenticity, and cross-cultural wisdom.

Ocha was actually first used as medicine. Since as early as the 8th century, ocha has been used for maintaining optimal health, inside and out. It contains nutrient powerhouses such as theanine, vitamin C, and polyphenols. As such, our ocha lifestyle was formulated to help you become healthier in body and mind.

We appreciate the wonder of nature and desire to pass it on to the next generation. We are committed to building an environmentally responsible and transparent supply chain while continually developing our relationships with organic green tea farmers and local communities.

In Japan, ocha culture is synonymous with spending time with family and friends. For instance, Japan’s iconic tea ceremony, "Sado," takes the practice of enjoying matcha with loved ones and integrates several cultural elements to elevate it into a comprehensive art form. Through our ocha, our wish is that you feel joy by creating your own rituals and connecting with those you love most—including yourself.

OUR FARMERS​​​​​​​

Japan's beautiful climate, rich soil, abundant water, and sunshine nurture high-quality green tea leaves. Farmers produce its taste through careful cultivation, using delicate techniques refined over centuries.

Adapting to the environment and processing methods produce different tastes and aromas.

Shizuoka Prefecture accounts for about 40% of the total area of green tea plantations in Japan and boasts the country’s largest production of green tea. The area is rich in nature, with seas, mountains, rivers, and plateaus, and the topography varies from district to district. While the climate in the coastal areas is warm and does not change much, the mountainous areas have extreme temperature differences. These differences in climate result in differences in the taste of the green tea produced.

HARUNO, TENRYU, SHIZUOKA PREFECTURE

Haruno-cho, Shizuoka Prefecture, is a mountain town that is surrounded by cedar forests in the Southern Japanese Alps. It is located at an altitude of about 500 meters above sea level. As a result of its isolation and cool climate, the village isn’t affected by pollution or swarms of insects.

More than 35 years ago, our farm started pesticide-free cultivation, which is friendly to both people and the environment. Through trial and error, our farm has accumulated know-how in cultivation management and is now producing 100% organic green tea.

KIKUGAWA, SHIZUOKA PREFECTURE

A family-owned green tea farm in Kikugawa City, Shizuoka Prefecture, has been in business since the Meiji era. The fifth-generation farmer has been cultivating organic and pesticide-free tea for 25 years. To conserve biodiversity, they use the traditional tea-grass integrated system, which is recognized as one of the Globally Important Agricultural Heritage Systems by the Food and Agriculture Organization of the United Nations.

With the belief that organic, pesticide-free farming, which was the norm 100 years ago, is viable today, the farm keeps health and nature in mind. The two ponies raised on the farm play a role in the farm’s natural cycle.

They produce mainly fukamushicha (deep-steamed tea), which is characterized by its mild and deep taste.

HONYAMA, SHIZUOKA PREFECTURE

Located at an altitude of 400 meters above sea level in Honyama, Shizuoka Prefecture, this green tea farm has been organically cultivated for 35 years. Tea produced in the Honyama area is said to be the root of Shizuoka green tea, which has an 800-year history.

During his thirties, our farmer noticed that conventional methods of green tea farming were polluting a nearby river. Since then, he has switched to organic farming and intensely studied plant physiology and soil science. Today, he also actively grows various cultivars of green tea, including Yumesuruga, and even develops new cultivars himself.

OUR SUSTAINABILITY

A beautifulgreen for future generations.

Our founder was raised among the tea fields of Kikugawa in Shizuoka, where endless green landscapes offered a sense of calm and belonging.

Today, however, these familiar scenes are shifting. Due to climate change, it is becoming harder each year to grow green tea.

Our teas are cultivated by farmers who have practiced organic farming for decades.
Their deep respect for the land and nature lives on in every leaf we share.

At ochamode, the ability to pass this beautiful tradition to the next generation is our core value, and it guides everything we do.

1% for the Planet

We are proud members of 1% for the Planet, donating a portion of our annual revenue to organizations dedicated to protecting the earth. These include efforts in climate action, forest preservation, and water conservation.

As a brand sustained by nature, we believe giving back is not an option — it’s a responsibility. By choosing ochamode, you support more than tea; you support a vision of a healthier planet for future generations.

One small cup can be a quiet but powerful act of care for the world around us.

Direct Relationships with Organic Farmers

Our teas are cultivated by trusted organic farmers in our founder’s hometown of Shizuoka.

We maintain direct and transparent partnerships with these farmers, ensuring not only the highest quality tea but also fair support for their work and communities.

By knowing exactly who grows our tea, and how they do it, we uphold traceability and integrity.

We believe that trust in our products starts with trust in the people who grow them — with care, commitment, and pride.

Pioneers of Organic Green Tea Farming

Many of our partner farmers are true pioneers, having practiced organic farming for decades before it became widely recognized.

They cultivate tea without pesticides or synthetic fertilizers, relying on nature’s cycles and regenerative soil practices.

Their hands-on knowledge, care, and attention to each plant bring out the tea’s natural richness.

Some preserve traditional farming wisdom; others experiment with new cultivars.

What unites them is a deep-rooted respect for the land and the belief that mindful farming leads to a better, cleaner future.

Preserving the Chagusaba Tradition

Some of our farmers carry on the Chagusaba
method, an age-old tea-grass farming system recognized by the FAO as a Globally Important Agricultural Heritage System.

This method involves growing native grasses near tea fields, cutting and drying them, then layering them back into the soil.

It’s a practice that enhances soil health, moderates moisture and temperature, and supports biodiversity by creating habitats for countless species.

Chagusaba is more than a technique — it’s a philosophy of coexistence, passing down the wisdom of working in harmony with nature and tradition.